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HOW TO GENERATE MORE LEADS USING SOCIAL MEDIA MARKETING

More and more companies are discovering that social media marketing is capable of generating new opportunities for sales that otherwise would not have been possible. The enormous scope of many social networks (Facebook alone has about 700 million registered users!) means that companies can find out potentials that might not only have been identified through traditional marketing media.

The ease with which social media marketing  can generate potential customers, is however, exaggerated. This is by no means a simple way of generating business and simply represents a different channel through which potential customers can be reached. Social media marketing still requires an investment of time and experience,  the skills required are different to traditional marketing channels.

In other words, it’s not enough just to have a Facebook or Twitter page for your business.  You must come up with a clear strategy of how you will generate sales using your Social Media Miami channels.

In the meantime, here are some tips to get you started.

First, Establish Your Presence 

This can be seen as a no-brainer, but in order to see the benefits of social networks, brands and businesses must first register its presence. This means that the construction of an account on all major social networks that can be easily identified and, if possible, connecting them all together, so that they are easy to find!

Then, Control Your Pages

Supervision of yourbrand includes identifying key words to your business in trends, tracking what people do or don’t say about you online.  You can’t respond to customer wants and needs if you don’t know what they are, first! Be sure to attend to customer questions within a reasonable time frame, usually within 24 hrs.

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Two Way Interaction

So many companies don’t understand that there are social media as a means of two-way communication. Opinion of customers and penetration can really help to inform the company for the better, but companies have to be responsive to what customers have to say before they can learn from it.

Provide Customers Value

Social media marketing might offer something for nothing. ‘How to’ guides and other free resources can help clients appreciate your brand without spending anything. Giving something for nothing can easily attract customers listen carefully what more to say.

Run Regular Promotions

In addition to offer customer’s great deals, you can offer promotions that allow companies to collect new and different types of data about customers. This may help to inform future or current campaigns and they can generate a beautiful return on investment that exceeds the cost of the offer!

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The post How to: Gain New Clients with Social Media appeared first on Internet Marketing Miami At ExposureMediaMiami.com.